British Frozen Food Federation conference calls for collaboration to win consumer trust
Speakers at the annual British Frozen Food Federation business conference have noted that the food industry must share information with its customers in order to win back consumer trust, following the horse meat scandal of 2013.
Key speakers included Dr Oetker managing director Peter Franks, Asda head of food Darina Hall and director of technical food services at Bidvest 3663 Martin Forsyth.
It was suggested that following 2013’s discovery of trace horse meat in the frozen food of many popular stockists, sales of meat had plummeted drastically, and were only just returning to pre scandal levels.
However, it was argued that these companies are yet to win back the consumers’ trust, and noted that the frozen food industry have a fully transparent supply chain before this can happen.
“There seems to be some light at the end of the tunnel in terms of consumer confidence,” comments Brian Young, BFFF director general, “After several years of economic difficulty and food fraud last year, consumers are starting to feel more confident in the food industry, the foodservice industry is seeing slow growth and retail spending is expected to increase.”
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